According to the company, David Babaii for WildAid is free of sulfates, parabens and petrochemicals. However, the line’s most important attribute is: the products are not tested on animals, but rather on Kate Hudson! This cruelty-free hair care line supports wildlife conservation by donating 10% of profits to WildAid, the global wildlife conservation organization.

David Babaii for WildAid has also been named a finalist in the 2009 CEW Beauty Insiders Choice Award for its Bohemian Beach Spray in the hair care, style and coloring mass category.

“We are excited to announce our partnership with Sally Beauty Supply, which has a national presence. Their helpful sales associates and convenient locations make Sally Beauty the shopping destination for smart consumers who are looking for the best products to solve their hair care needs. We know that the eco-conscious customer understands that ‘it is beautiful to be good,'” said co-founder Babaii.

“Sally Beauty Supply is thrilled to welcome David Babaii for WildAid’s innovative hair care line to our stores,” said Mike Spinozzi, president, Sally Beauty Supply LLC.”This cruelty free hair care line will be a wonderful offering for today’s customer who understands the impact that toxic chemicals can have on our environment.”